La Via Campesina, Freehand Movement

Brief:

Conceptualize, develop and illustrate the Characters and Environments for a five minute animation on Food Sovereignty.

Solution:

Engage in bi-weekly virtual meetings with the team (Freehand Movement) and/or client (La Via Campesina)  in order to fully understand the brief. Illustrate every shot in the animation, working closely with Freehand Movements’ creative director, producer and animator.  This has resulted in a vibrant, storydriven animation on Food Sovereignty for use by the global organization. 

Deliverables:

Fully illustrated and layered stills for use on a five minute animation on Food Sovereignty.

Software used: Photoshop

Presenting: La Via Campesina, Freehand Movement

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

Artwork by Joy Richu

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