Brief:

Create the brand identity for my upcoming hotel.

Solution:

1. Brand development
   1. Defined the brand, brand position and point of difference
   2. Carried out a competitive analysis, created mood boards and a brand pyramid
   3. Selected a name and tagline, designed a logo and brand illustrations
2. Implementation of designs
   1. Created logo applications

Project Deliverables: Brand Guide, Logo, Logo Applications

Software Used: Illustrator and Photoshop

 Presenting: The Nomadic