Brief: 

Create the brand identity for A.K.A Entertainment, a Ghana-based film production company that aspires to showcase the creativity, innovation, and richness of African people and culture.

This work is currently in use in Ghana.

Solution:

1. Worked with the client to define the brand, brand position and specify the company’s point of difference
2. Carried out a competitive analysis, identified target audience and created a brand pyramid
3. Researched potential Ghanaian symbols to incorporate (with reference to company mission and values), designed a logo and crafted a campaign Created logo applications

Project deliverables: Logo, logo applications, and media campaign material

Software used: Illustrator and Photoshop

Skills demonstrated:

1. Working remotely with clients
2. Crafting brand campaigns
3. Incorporating symbolism into logo creation

Presenting: A.K.A Entertainment