Brief:
Design a North York (Toronto, Canada) logo that my client can use to brand his personal hat
Solution:
- Met with client to discuss brief and review his initial logo sketches
- Carried out research to learn more about North York
- Digitized sketches then met client to discuss potential new logo directions (including changing the initial “N.Y” to “No Yo!”)
- Designed new logo (with variations) and created logo applications
Project Deliverables: Logo, Logo Applications
Software used: Illustrator, Photoshop
Presenting: No Yo!
