Brief:
Create the brand identity for A.K.A Entertainment, a Ghana-based film production company that aspires to showcase the creativity, innovation, and richness of African people and culture.
This work is currently in use in Ghana.
Solution:
- Worked with the client to define the brand, brand position and specify the company’s point of difference
- Carried out a competitive analysis, identified target audience and created a brand pyramid
- Researched potential Ghanaian symbols to incorporate (with reference to company mission and values), designed a logo and crafted a campaign Created logo applications
Project deliverables: Logo, logo applications, and media campaign material
Software used: Illustrator and Photoshop
Skills demonstrated:
- Working remotely with clients
- Crafting brand campaigns
- Incorporating symbolism into logo creation
Presenting: A.K.A Entertainment
