Client: Freehand Movement / La Via Campesina

Brief:
Conceptualize, develop, and illustrate the characters and environments for a five-minute animation on Food Sovereignty.

Solution:
I engaged in bi-weekly virtual meetings with the team at Freehand Movement and the client, La Via Campesina, to fully understand the brief. I illustrated every shot in the animation, working closely with Freehand Movement’s creative director, producer, and animator. This collaboration resulted in a vibrant, story-driven animation on Food Sovereignty for use by the global organization.

Process:

• Collaboration: Participated in bi-weekly virtual meetings with the team and client to understand the brief.
• Concept Development: Conceptualized and developed characters and environments for the animation.
• Illustration: Illustrated every shot in the animation, ensuring alignment with the creative vision.
• Final Stills: Created fully illustrated and layered stills for use in the five-minute animation.

Deliverables:

• Fully illustrated and layered stills for a five-minute animation on Food Sovereignty

Software Used:

• Adobe Photoshop

  Impact:
  The vibrant and story-driven animation on Food Sovereignty effectively communicated the message of the global organization, enhancing their outreach and engagement through visually compelling storytelling.

Presenting: La Via Campesina, Freehand Movement