Client: Coca-Cola

Brief:
Design the Creations Can for Coca-Cola’s first ever Africa-inspired drink, Wozzaah.

Solution:

To capture the vibrant pulse of African culture through the design, I created and presented multiple hand-drawn sketches that interpreted the theme from various angles. Using Adobe Illustrator and Photoshop, I digitally rendered, colored, and vectorized the illustrations, all while adhering to Coca-Cola’s brand guidelines.

I then integrated diverse illustrated characters and elements to craft a compelling and cohesive narrative for the can design. This comprehensive approach extended the design beyond the can to include products like apparel and cushions, significantly enhancing brand-audience connections.

Process:

• Strategic Alignment: Participated in tri-weekly meetings to align creative direction with commercial goals, ensuring a cohesive and strategic approach.
• Concept Development: Created and presented multiple hand-drawn sketches, capturing the dynamic and creative essence of African culture.
• Digital Execution: Digitally rendered, colored, and vectorized the sketches using Adobe Illustrator and Photoshop, meticulously adhering to brand guidelines.
• Narrative Integration: Integrated diverse characters and elements to create a compelling and cohesive visual story that resonates with audiences.
• Engagement Enhancement: Recorded and shared behind-the-scenes workflow and process content, enhancing audience engagement and appreciation at the Johannesburg launch.

Deliverables:

• Coca-Cola Creations Wozzaah Design
• Behind-the-scenes footage of the design process for use at the launch event

Software Used:

• Adobe Illustrator
• Adobe Photoshop

Presenting: Coca-Cola Creations, Wozzaah