Porsche USA
Client: Soapbox, for APRI
Brief:
APRI produced a comprehensive report that captures how young Africans across the continent are driving climate resilience in response to environmental and socio-economic challenges. My task from Soapbox was to bring these stories to life visually, creating illustrations for an annual report, microsite, and podcast series.
Solution:
I developed a visual style inspired by personal journals and look book provided by Soapbox—blending collage, cut-outs, and hand-drawn elements. Using Photoshop, I then created a comprehensive catalogue of fully colored and textured digital assets for use on the report, microsite and podcast visuals. This resulted in a cohesive visual system that ties together all three platforms while allowing for dynamic, authentic storytelling.
Process:
•Research & Immersion: Engaged with the project’s Look & Feel guidelines, youth interviews, and report themes.
•Visual Development: Created collage-style illustrations combining photography, hand-drawn shapes, and textures.
•Animation-Ready Assets: Designed individual elements that Soapbox could animate for the microsite, ensuring a seamless integration across formats.
•Final Touches: Integrated handwritten elements to reflect the intimacy and personal nature of each story.
Deliverables:
Software Used:
Adobe Photoshop
Presenting:
“RECLAIMING OUR FUTURE – Youth Resilience on a Planet in Crisis”

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