Client: Porsche USA

Brief:
Create an illustration that embodies “modern luxury,” centering on the all-electric Porsche Macan. Focus: showcase the car’s sleek design and innovation while reinforcing Porsche’s forward-looking brand identity.

Solution:
Inspired by Porsche’s blend of heritage and innovation, I developed two concepts that captured different aspects of modern luxury. The chosen direction positioned the Macan as the focal point, blending sleek realism with a touch of the fantastical. This combination emphasized the Macan as not just a car, but a symbol of innovation and new possibilities.

Through close collaboration with the teams at Cramer-Krasselt and Friend and Johnson, the final illustration aligned with Porsche’s brand ethos. It presents the Macan as both aspirational and accessible, reflecting Porsche’s luxurious yet progressive approach.

Process:

• Brand Immersion: In-depth exploration of Porsche’s brand identity.
• Concept Development: Created two unique concepts showcasing the Macan’s design and message.
• Collaborative Refinement: Worked with Porsche’s teams to perfect the chosen concept, ensuring it resonated with their luxury and innovation.
• Final Illustration: Delivered a striking piece that merges sleek realism with imaginative storytelling.

Deliverables:

• Porsche Macan Insiders newsletter Illustration

Software Used:

• Adobe Photoshop

Presenting: The all-electric Porsche Macan